Phad is a painted cloth which in Rajasthani dialect translates 'folds'. The Phad painters produce their pictures for the wandering storytellers, who provide nightly entertainment for village audiences. The classic compositions illustrate stories from popular epics, the and the Pabujikipar. The painted themes are built around local legends, especially heroic tales of the local deities Pabuji and Dev Narayan. Today, other stories from the Ramayana and the life of Krishna are also painted on Phads to provide further entertainment.

The depictions of animals like elephants, horses, supplementary figures such as snakes, birds, trees, flowers are also incorporated. The faces are depicted in profile and figures represented in rows. The colour range is limited and contains only a few basic shades in which red colour predominates. White and black is used as outline, orange for skin, grey for buildings and green for plants in combination with red for clothing, Yellow colour is used to enhance the decorative elements.