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ABSOLUTE TUESDAYS (12 APRIL 2022)

On Tuesday, get ready to bid on a rare selection of 66 lots including oleographic prints, photographs, vintage advertisement materials and more from the collection of Cyrus Oshidar.

As SVP of Creative and Content at MTV India in the 1990s, Oshidar sought to draw from India’s rich and colourful history of printed material and find ways to transplant this in contemporary visual culture.

This journey led him to acquire a vibrant collection of historic prints and other material including oleographs, studio portraiture, painted photographs, original film posters, rare books, vintage advertisement signs and more - which he would then reimagine, reinterpret or reference in the imagery he created for the TV channel. Portraits of gods or goddesses would lend ornamental details to the visual branding of a popular MTV show. At other times, Oshidar and his team would swap the face of a character from a retro film poster or painted photograph with that of a contemporary video jockey. Even the visiting cards for heads of departments were designed to resemble the once ubiquitous railway weighing machine tickets, except that the portraits of popular film stars they carried were replaced with that of the corresponding card holder.

Part of this rich and historic collection are Ravi Varma Press oleographic prints of various deities such as Laxmi, Sri Balasubrahmanya, Ganpati and others, from which various elements - architectural, ornamental or otherwise - were repackaged and introduced on air as part of the imagery associated with various TV shows. Also part of the collection are vintage enamelled metal advertisement signs - of brands ranging from Ducati service to Bear’s Elephant Cigarettes and Devraj Bidi. Typography or design elements from these were also repackaged and reintroduced on-air. Other highlights from this collection include an L C Smith and Corona Clipper Typewriter dating to the 1940s, as well as original Indian and US release posters of movies such as Sheroo, 1957 and Yellowstone, 1936.

The auction includes both Reserve and No Reserve lots.

Sales touched a total of Rs 14,96,663(US $20,225) Read more..

How to Bid

Step 1: Register/Login
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Step 2: Verify Your Details to Get Approval
After you have registered and when the auction catalogue is available online, verify your details and get approved to bid in the auction. This must be done before every auction, even if you already have a Saffronart or StoryLTD login ID. For the StoryLTD Times Art Fest Online Auction, verify your contact, billing and shipping addresses and accept our Terms & Conditions.
Step 3: Get Confirmed for Bidding Access
Get bidding access by verifying your credit card online. Your credit card will not be charged: it will be authorised through a small deposit which, once authorised, will be immediately invalidated. All charges will occur post auction.
Select a per lot bidding value based on the lots that you would like to bid on. Should you wish to speak to someone and acquire approval over the phone, please call StoryLTD. Bidding access will be granted at the discretion of StoryLTD. This is done in order to avoid frivolous bidding and maintain the sanctity of the auction.
Step 4: Begin Bidding
Once bidding access has been granted, you can proceed to bid by clicking on the “Bid Now” button next to each lot in the online catalogue.
Step 5: Payment and Shipping of Lots
Successful bidders will be emailed invoices against their purchases, which will include the final bid price, the Buyer’s Premium and applicable shipping charges and taxes. Upon receiving the payment in full and on completion of the necessary formalities, the lots will be shipped to the winning bidder at the address mentioned on the invoice.