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About Ram Shergill - Kaleidoscope (Small Format)

Tasveer and STORYLtd present Kaleidoscope, an exhibition by internationally acclaimed British fashion photographer, Ram Shergill. Shergill was first propelled into the fashion world following a chance meeting with milliner Phillip Treacy and the late Isabella Blow, an influential force in British fashion. He quickly rose to prominence, working on commissions for Vogue, Harper’s Bazaar and W Magazine and is now considered one of the key imagists of the directional British fashion scene - who reinvented the concept of ‘Cool Britannia’. His images lure the viewer into a captivating and unsettling world of altered perceptions by contrasting unrelated elements in theatrical combinations of colour, form and light.

Shergill’s impressive achievements can be attributed to his fresh, original approach, amalgamating technical skill with imaginative compositions and a painterly eye. His photographic process can be likened to an abstract theatrical performance, whether taking portraits or fashion photographs, he often gives his subjects a part to play, which he believes allows them to access and expose overlooked, unexplored aspects of their character, and psyche.