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About Polaroids by Sheena Sippy

Sheena Sippy is a Bombay-based portrait and food photographer, designer, and creative consultant. Her love of images comes from her family, which has been making cinema in Bollywood for three generations. She admits to being completely addicted to creating and consuming coffee table books. Sheena’s first book on Bollywood, Lights Camera Masala (India Book House), won the World Gold Award for Book Design at the New York Festivals in July 2007. She was the visual consultant and curator for Bollywood Posters (India Book House, 2008). Her previous work, Around the World in 80 Plates (India Book House, 2006) won her the World Gourmand Award for best food photography.

She has participated in several art exhibitions. Her most recent exhibition was a group show - Take 2 at Arushi Arts, New Delhi.

Polaroid Portraits is a work in progress.....

It is a series of black and white portraits of Bollywood personalities, taken in the last 5 or 6 years, incorporating the details of each actor's career and highlighting their landmark films.

I am more and more fascinated by the use of text as a design element. I feel that the marriage of image and text lifts each work to another level.

The idea and layout of the Polaroid allows me to pay homage to a technology that was ahead of its time and indulged both instant gratification and the ability to scribble a simple record of when and where the image was taken.